Sales vs. Relationships
Do you think network marketing is a numbers game? Do you see people as numbers? While I do understand the perspective that the more people you talk to, the more sales you make (hypothetically), people are not numbers. Each person is loved by their family and friends just as you are (I hope!) and 95% of them do not like being sold to.
When you get really good at sales you can make a lot of money, no doubt, but in network marketing, how will the people you sponsor do what you do? The fact is that most of them cannot or will not do what a salesperson does. Salespeople generally make above average income because they are willing to do things that most other people are unwilling to do to make the sale. Network marketing should never be something your downline is unwilling or afraid to do.
When you instead build a relationship with your prospects they don’t feel like they’re being sold to. They are a lot more comfortable listening to you when they feel like you know them and they know you a little. Sometimes the timing in someone’s life isn’t right for them to join your program right away, but in 3, 6, 9 months they just might reconsider, especially if you follow up and keep the relationship!
It might sound nuts, but in this world of countless autoresponder emails full of other people’s copied & pasted ads blasted all over the internet, you just might make an impression with the personal touch!
To Your Success!
Michael
Hi Mike,
Great post… I totally agree with you, relationships are way more important than just making the sale. In fact, if we all looked at network marketing as sales then we would move on to the next person as soon as we make the sale (sponsor a new distributor) when in fact, that is when the real work starts.
I believe this is an education business and connecting with someone and bringing them on board is only the beginning. I even see my presentations as educating, you are simple educating your prospects about your company and the products they sell. Your prospects will make up their mind in the end and that really comes down to how well you can educate them.
Keep up the good work Mike!
All the best Karl